Our digital agency collaborated with KUPA to drive sales of their new collection by leveraging the power of Instagram. The campaign, centered around the theme of capturing the beauty and inspiration of nature, particularly the Paramo and Frailejon landscapes, aimed to increase traffic to their webpage and convert this traffic into sales.
What we did:
Content Creation: Developed visually captivating content that highlighted the unique elements of KUPA's new collection.
Videos: Produced engaging videos showcasing the collection in natural settings, emphasizing the connection to the Paramo and Frailejon.
Photography: Conducted professional photoshoots that captured the essence of nature and seamlessly integrated the new collection.
Digital Marketing: Executed targeted digital marketing campaigns to enhance reach and drive traffic to the webpage.
Achieved a conversion rate of 4%, driving substantial sales from the increased webpage traffic.
Boosted social media engagement, with a noticeable rise in likes, comments, and shares on Instagram, further enhancing brand visibility and customer interaction.